Clock Culture Italy

Italians love their watches–it’s that simple. Nowhere is the importance of a flashy wristwatch or the fascination of vintage watches so large. Here are some of the world’s leading experts, traders and author John Goldberger, Guido Mondani, Osvaldo Patrizzi and Stefano Mazzaroil. And not infrequently used Italy as a contrast to describe the Swedish Bell consumer’s buying habits. For oddly enough while the average Swede is buying fewer watches during his lifetime (now one), buy Italian more and more (usually seven to eight).

In short, love is great to the tick the jewellery in Italy. The one who scouted in picture stories from the major fashion fairs is unlikely to have escaped the style halvknäppta kortsmala monkstraps, with pant legs, really deep sunburn and the exclusive clocks (and if we are to believe the images rarely anything other than Daytona, Nautilus or Royal Oak …). One of many examples is Lino Ieluzzi which when it was noticed that he was a big fan of Audemars Piguet Royal Oak and he asked himself what variants were answered “All.”-and so it was not in dispute.

Clock Culture Italy 1

Below are a few brands originating in or with special status in the Italian market;

The best (and perhaps only?) famous example of Italian urmärken is of course the Panerai–the former instrument maker that in the thirties began to manufacture locking system and high visibility with Rolex works for the Italian Navy, and that since the nineties had a prominent place on the civilian market. The mark (which apart from a really: overblown shop in Florence is not particularly Italian, then the mark in practice moved to Neuchâtel) has a dedicated band of enthusiasts and has also created a huge market for watch straps of both small and large manufacturers. Just like other companies in the Richemontgruppen presented in January of this year’s news at SIHH-fair in Geneva–and it includes the clock in the picture (PAM372) which is a reissue of a fifties model, complete with 47 mm wide case, plastic Crystal, gold Viewer and it’s own P 3000-work with three days of power reserve.

A spinoff from Panerai is by far the less famous firm Anonimo, that started in 1997 and began when Panerai was bought and moved, with a large proportion of the staff and the philosophy that was left. The idiom is recognized, but is still unique – not least in the innovative use of bronze boettmaterial. Something like Panerai (ironically) in years hooked on with a dykmodell in the beautiful patinerande metal.

Clock Culture Italy 2

Another brand in the wake of Panerai’s success is the u-boat which was started in 2000 by Italo Fontana. As well as the model in exile, the u-boat a clear military sense, large format and an (allegedly!) 30-talsursprung in the Navy.

Another innovative brand, just like Panerai created its own market niche, ToyWatch. Firm 2005 under the direction of Marco Mavilla started making funny Rolexkloner in plastic as a form of modern Swatchinkarnation (spexigt, colourful, alternative and pretentionsbefriat), a theme that the gang behind Triwa later picked up. ToyWatch has experimented on, and has released watches ceramic, rubber, luminescent material and to the right above, on a tape from Missoni.

There are brands that are not Italian, but that is strongly associated with, and has its main market in the country. One of them is Eberhard & Co., a Swiss brand from La Chaux-de-Fonds, which since its inception has concentrated on chronographs and innovation in the field. After that mark during the thirties equipped Italian Navy officers with watches has remained a favorite in the country. Something that was further strengthened when the exhibition Frecce Tricolori group was given a special edition of model Chrono Master. The most famous is the Chrono4 line, which has a characteristic appearance with his four records on line.

Clock Culture Italy 3

Franck Muller is a brand who is also the Swiss but thanks to founder’s origin has its main focus on the Italian market, where it is estimated “the master of complications” and the unabashed, almost flashy style that the brand offers. As the självgivna the nickname suggests, the complications that apply-time advanced, impressive, and many at the same time; as the world’s most complicated wristwatch Aeternitas Mega 4, which was released in a copy 2009.

The very top picture: Luciano Barbera footed by The Sartorialist.

Gallery

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