Sony in Crisis: Considering Selling Mobile Business

Divestitures emphasizes the new rate with Sony’s management. The electronics giant’s mobile phones and televisions is not enough.

Sony has a long and proud history as an innovative company behind them with technological successes as your Walkman device and Playstation’en on your résumé. Nevertheless, experience techgiganten an unprecedented headwind, which could mean Sony is finally out as electronics company.

Crisis hits for continuing with the Japanese electronics giant. Several years with pitiful sales and dreary accounts of forcing Sony-Director Kazuo Hirai to restructure the business.

First move in the strategy was to sell off PC business a year ago. The Verge reports that sales yesterday was followed by a spin-off of camera and video Department.

String cure

Sony’s strict treatment will not be limited to laptops, MP3 players and digital cameras. Kazuo Hirai shall communicate to investors that the two core businesses may also want to be detached: Smartphone and TV Department.

For the future, Sony will mean that the store’s focus will now depart from electronics and instead bet on 3 core areas:

  • 1. Sony Pictures Entertainment
  • 2. Playstation-Department
  • 3. Sale of camera modules for Apple’s iPhones

The intent of the new course is to make Sony into a more profitable business. Horse cure-25 is expected to double its profits over the next three years.

Connect with Sony mobiles?

Sony’s announcement does not have to lead to Sony’s mobile phones are deleted. As a spin-off company Sony-brand consist, and a possible divestment may mean that mobile Division will be taken over and continued.
At the same time, Sony’s mobile phones remain in high demand with both reviewers and mobile enthusiasts. Sony’s flagship, the Xperia mini-Z3 Compact ran with credit as This year’s Mobile 2014.

 

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